Client: Welcome Skateboarding Madrid
Identity, Website
Welcome Skateboarding Madrid began its journey in a tiny 2x2 meter shop in the heart of the city. From that humble beginning, it has grown to become one of the world’s leading references in skateboarding. Its philosophy is embedded in its very name: everything revolves around an ever-growing community of skaters that take part in all of their projects.
The custom logotype originates from the previous logo, which featured a Clarendon Condensed typeface paired with a skateboard, evoking classic American culture. From the key traits of Clarendon, adjusting its weight and adding details such as playful refinements to the typeface’s serifs. The color palette shifted from black to white, and we reintroduced yellow—the original color of the shop’s painted walls—as a secondary tone.
The website is designed not only as an online shopping platform but also as a space to showcase projects and host a skate-related blog. It offers a straightforward, clean layout that reflects the easygoing spirit of its founders. With just two colors—black and white—and a single typeface used throughout, the site delivers a relaxed and seamless digital experience.
Identity, Website
Welcome Skateboarding Madrid began its journey in a tiny 2x2 meter shop in the heart of the city. From that humble beginning, it has grown to become one of the world’s leading references in skateboarding. Its philosophy is embedded in its very name: everything revolves around an ever-growing community of skaters that take part in all of their projects.
The custom logotype originates from the previous logo, which featured a Clarendon Condensed typeface paired with a skateboard, evoking classic American culture. From the key traits of Clarendon, adjusting its weight and adding details such as playful refinements to the typeface’s serifs. The color palette shifted from black to white, and we reintroduced yellow—the original color of the shop’s painted walls—as a secondary tone.
The website is designed not only as an online shopping platform but also as a space to showcase projects and host a skate-related blog. It offers a straightforward, clean layout that reflects the easygoing spirit of its founders. With just two colors—black and white—and a single typeface used throughout, the site delivers a relaxed and seamless digital experience.